Picture this, traffic to your site is high, conversion rates remain strong and bounce rates are relatively low - in short, your website is doing what it should. Naturally, you are still looking for incremental improvements to increase revenue but where is your next area of focus?
Rewind 2-3 years and a possible solution might have included increased new customer acquisition spending but with CACs rising and the impacts of ISO-14 traditional digital channels can feel less appealing.
Instead, we are going to look at average order values (AOV) to see how you can configure your Shopify Store, lean on its inbuilt functionality (and when coupled with good UX) subtly coerce greater revenue from customers.
1. Bundling of products:
We have previously written about the benefits of bundling products on Shopify, so we will keep this brief. Bundling products does not typically lend itself to big ticket items but for DTC sellers of FMCG goods (think food, drink, personal care), it offers merchants the ability to create minimum order quantities and offer price savings for customers who spend more - all of which increase AOV.2. Volume-based discounts:
This works by rewarding customers who buy more products and when they hit a certain threshold, this can either by a purchase amount or quantity of items and comes in several forms: The reward can come in several forms:- The user spends X / buys product Z and gets product Y for free or at a reduced price
- The user spends X / buys product Z and is given a percentage off the cart total.