After five years of building, refining, and growing, we’re making a change.
Tribe Digital is now Tribe Studio.
This isn’t just a name change - it’s a reflection of how we’ve evolved.
Why the Change?
When we launched Tribe Digital, the name carried over from our freelancing days. Since then, we’ve grown into a team that blends strategy, creativity, and technical expertise to shape standout DTC experiences. The brands we work with don’t just need execution - they need brand storytelling, seamless UX, and a customer experience that connects every touchpoint, from digital to physical.
So, our name needed to evolve with us.
What’s New?
First, the look. We’ve embraced a bolder, more expressive identity, with a strong orange as our hero colour and a tactile glass effect in our typography. It’s confident, dynamic, and playful - just like the brands we partner with.
But the shift goes beyond aesthetics. Our positioning is evolving too. While eCommerce remains our foundation, we’re expanding into brand, packaging, and print, ensuring that brands can create a connected experience across digital, shelf, and unboxing.
Growth Without Compromise
We’re growing, but great service remains our priority. We’ve always believed in hiring the right people over hiring fast, making sure that every client gets the expertise and strategic support they expect from us.
To keep our standards high, we’re investing in new roles across Account Management, Growth Marketing, and Design, ensuring that as we scale, we continue to deliver work that is both creative and commercially sharp.
What This Means for You
Our URL and email addresses have changed to match the new name, so make sure to update your contacts - we’re now at tribe.studio.
Beyond that? It’s business as usual - just better.
This next chapter is an exciting one, and we’re grateful to have a network of brands, founders, and teams who make what we do so rewarding.
Thanks for being part of the journey so far. We can’t wait to show you what’s next.