Remember when Facebook and Instagram ads were a complete dream to run? CPMs were approximately £2, your conversion rate would be pretty reliable and you’d aim for an ad refresh once a month. Maybe twice if you were feeling particularly creative. Those days are far behind us and the Meta advertising landscape is not only changing at a rapid rate, but you have to work much harder for your conversions.
But it’s not all doom and gloom. In fact, there are plenty of opportunities to succeed. You might just need to shake things up a bit. In this article, we’ll explain how we’re tackling Meta’s structural change and the new formats available that might help give you the edge.
