75% of Online Shoppers Rely on Product Photos When Deciding on a Potential Purchase. Photography is a key part of establishing any business online. Digital marketing requires assets that can be shared through social media, your website or email so we have extensive experience in turning around beautiful images that represent brand tone.
Producing good product photography
Generally speaking, good product photography is more than just a packshot on a white background. Great product shots evoke a tone and feel for the brand while instantly capturing what the product is all about. We prioritise great lighting and styling to capture a fresh, high quality image with the latest photographic technology and we know all the tricks of the trade to make sure things look good – whether that’s capturing steam on fresh food or ensuring there is next to no shine on packaging. Our goal is to get the shot as perfect as possible so very little has to be done in post-production which ensures an authentic look, perfect for social media.
Why are photos important?
We – the human race – are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. Pictures beat text as well, in part because reading is so inefficient for us. Our brain sees words as lots of tiny pictures, and we have to identify certain features in the letters to be able to read them. That takes time. Visual content is a big deal to us as it conveys far more about than text alone.
How do you plan shoots?
We work with you to determine a list of assets that are required and the platforms that the photos will be used on. We consider if we need landscape, portrait, content for IG stories or square frames to go on the grid. We also think about how images can be repurposed or if text needs to fit somewhere. Once the practical stuff is out of the way, we consider product styling – this includes everything from textured backgrounds to props and colour. Finally, we book a day in a studio where we can get the shots we’re after. We will generally try to capture as much as possible in a day – prioritising our list of assets needed first, then playing with other options as they present themselves to give you a great selection of photos to work with.