Bundlee
The circular
economy
Circular economy baby clothing rental platform with a custom app and growth marketing strategy.
Counteracting throwaway culture
Bundlee Founder, Eve Kekeh, approached Tribe with the vision to create a better future for babies to grow into by providing a rental subscription service that offers sustainable styles at a surprisingly affordable price, whilst also helping parents do their part to reduce clothing waste.
Creating a plan
The custom ‘plan’ builder allows you to rent 15 items (unisex/boy/girl) in sizes 0-3 month through to 18-24 months. Users can then select delivery dates - perfect to work around a future due date.
A personalised plan
The higher price plan allows users to select 15 items from brands such as Patagonia and Baby Mori. Handling over 1,800 items, across 6 age ranges, 3 gender options and 5 product categories, required a scalable framework and we achieved this through the use of react components.
Private application
Tribe Digital also built a private backend application allowing customers to pause, cancel or swap their orders.
For the bundlee fulfilment team, the application creates tickets to manage subscription status, customer emails, email automations and provide better customer service. This react native application was built to integrate into Shopify’s liquid tech stack. With Shopify due to release Hydrogen (react-based framework) in the near future, our setup will future proof bundlee’s digital processes for years to come.