Eleat

Cereal
Challenger

From launch to scale, Tribe has helped Eleat grow its DTC business with a high-performance Shopify website, optimised subscription flow, and data-driven CRO strategies.







Project Overview

For our recent rebranding of the Eleat website, we built upon its existing Shopify foundation, enhancing its vibrant and progressive brand identity with new design components.

Design

The design process began with the brand guidelines created by BuxtonThreeTwo. We translated these guidelines into a cohesive digital design system, ensuring consistency and clarity across all elements.
Using Figma, we crafted each page, incorporating bold colours, bright gradients, and clean typography. This thorough design phase paved the way for smooth development, ensuring an impactful and user-friendly experience that effectively showcases Eleat's evolution as a company within the cereal market.

Eleat-Overview

Development

With the website already adhering to best practise schema markup and the latest structuring of JSON sections, our developers set about building upon these already solid foundations.

Rigorous testing and quality assurance ensured the site was not only visually striking but also robust and user-friendly, effectively showcasing Eleat's innovative approach to the cereal market.

Features: SKIO bundling

A key feature to the new site was a upgraded Skio Build-a-Box, allowing customers to customise packs of 4, 6, or 8 items via single purchase or subscription. This tool offers flexibility and convenience, aligning with Eleat’s innovative approach and making it easier for customers to enjoy their favourite product combinations.

Features: GSAP

To add depth and engagement to the site, we incorporated the GSAP animation library. This enhanced the visual experience with smooth, dynamic animations, making interactions more lively and appealing. These subtle animations contribute to a more immersive user experience, aligning with Eleat's innovative and vibrant brand identity.