Fermary

We partnered with Fermary to refresh their brand identity and build a site that elevates their award-winning ferments. The new platform combines premium design with practical features – from intuitive flavour-led product pages and structured schema markup to recipes, subscriptions, and smart cart upsells.

We refined Fermary’s identity for a premium and polished aesthetic, while holding onto the authenticity of its craft roots. The result is a look and feel that reflects the quality of the ferments inside each jar.

The new site is clean, modern and intuitive. Using a typographic first approach creates an unmistakable link with the pack design, heroing the iconic Gill Sans with flourishes of colour derived from the products.

The design balances storytelling with usability, making it easier for customers to explore products, understand flavour profiles, and complete their purchase.

Each product page was reimagined around taste. We highlighted spice, umami and tanginess through interactive profiles, while also implementing best-practice schema to boost organic search visibility.

To inspire customers and drive organic reach, we built out a recipe section structured with schema markup. This ensures dishes are discoverable in search while giving customers fresh ways to enjoy Fermary’s ferments.

A subtle upsell mechanic was added to the cart, highlighting the savings customers unlock with multi-buys or subscriptions. This transparent approach drives higher order values while keeping the journey customer-first.

We integrated Skio to enable flexible subscriptions, allowing customers to easily set up repeat deliveries, skip, pause, or modify orders without friction.