Freja
BONE BROTH
SEASON
Rebranding and rebuilding Freja for their next growth phase
Overview
Freja returned to us for the design and development of the second version of their website, following a comprehensive rebranding project. The goal was not only to integrate their new visual identity but also to enhance the site's functionality. This involved adding new features, building additional pages, and addressing specific requirements outlined by the Freja team to support their growth. The result was a site that better reflected Freja’s refreshed brand, while also offering an improved user experience and greater flexibility for future updates.
Website Design
We made full use of Freja's updated brand elements with the new design of the site. With their typography we used the italic font style to emphasise key phrases and draw attention to important messages. The brand’s patterned circles were also carefully integrated into the design, adding visual interest to key sections of each page. Colours were paired strategically to create a sleek and refined aesthetic. Overall this design approach created a polished user experience that felt distinctly Freja.
Custom Landing Pages
A major requirement for the new version of Freja's site was the ability to create custom landing pages that could effectively drive conversions - all without the need for a third-party landing page builder. To address this, we developed the site using Shopify's flexible section-based architecture. This approach allows Freja to create fully customisable landing pages by assembling various components and features that are consistent with the rest of the site.
Cart Threshold Incentives
To enhance the shopping experience and boost average order value, we completely restructured the cart, focusing on providing clear incentives for customers to increase their spending.
Custom Bundles
As part of Freja's new product offering, they introduced customisable bundles designed to cater to various lifestyles and dietary preferences. To provide maximum customisation while ensuring bundles met specific packaging constraints and target order values, we developed a flexible bundles page.
Advanced Theme Customisation
One of Freja's key requirements for their new theme was the ability to easily customise and build pages, including landing pages, without the need for external tools. To meet this need, we developed a highly flexible theme that offers the most in-depth customisation options we've ever provided. Freja can now fully control the appearance of individual sections, adjust animations, and define language-specific content for different regions.
