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Hu Kitchen is a category-leading brand in the premium chocolate space in the USA. Owned by Mondelez, they offer high-quality chocolate made from Ultrasimple™ ingredients inspired by the paleo movement.

Hu were looking to launch in the U.K and wanted a Shopify website with a subscription mechanism and a bespoke build-a-bundle feature, in line with their US site.

The setup is designed to reward customers who spend more whilst giving them the flexibility to mix and match different flavours – increasing average order values for the client. This mechanism is built as a pseudo product, allowing it to be listed within the product catalogues of advertising channels such as Google Shopping and Facebook.

According to qualtrics.com, 93% of customers read online reviews before buying a product. Integrating Yotpo to display verified customers reviews contributed to a +126% increase in website conversion rates,