Jo Loves
The Art of FRAGRANCE
We partnered with Jo Loves to drive growth through paid advertising and technical SEO across the UK, US, and Middle East. Our remit included optimising campaign performance, refining landing pages for better conversion, and implementing SEO strategies to enhance visibility and organic reach in key markets.
ROAS-focused Meta ads
Jo Loves were eager to use paid Meta as a key performance driver for their luxury fragrance products. It was important for us to develop an ‘always on’ strategy. We wanted to ensure that we not only achieved a strong revenue return around Christmas-time - when this market thrives - but during every season.
After 12 months of building, learning and optimising, we have achieved a direct ROAS of above 400% from September '21 - '22, as well as a high assisted conversion value which proves how well paid social integrates with other marketing efforts.
SEO On-page & Technical Audit
Delivering an SEO technical audit which was implemented by Jo Loves development partner.
In order to create best practice organic search results we provided schema markup search as ‘itemAvailability’ and ‘PriceSpecification’ schema.
This creates more informative SERPs for users through better quality information. Since being implemented early in Q3 2022 we've seen a +41% increase in organic traffic and +38% in transactions vs. the same period in 2021.

Sustaining a consistent conversion rate
The challenges of IOS 14 have decreased retargeting efficiencies across the board. In order to combat this, we established a funnel that would capture those most likely to carry out meaningful actions on site i.e. add to cart or purchase. As such, we wanted to make sure that the data we could collect for retargeting was high quality.
A consistently high retargeting CvR of between 8-19% (the highest point representing increased conversions at Christmas time) has been achieved as a result.
Leveraging beautiful photography
The Jo Loves creative cuts through the noise of other luxury brands. Aspirational studio and lifestyle content is positioned together on Meta and enhanced by motion graphic flourishes by our studio. To make paid Meta work hard, the ads need to capture user curiosity and prevent an onward scroll. And the Jo Loves photography does just that, particularly when used in conjunction with the Collection ad format to help showcase the range.