HEAD, VULVA,
KNEES & TOSE

It all started when two friends discovered a ‘feminine hygiene’ wash hidden away in a bathroom cupboard, sparking a conversation that led to the creation of a brand challenging outdated taboos.

Luna Daily approached us to design and build their DTC ecommerce site. We started by creating a holding page, giving them a trusted platform to introduce their brand, engage early customers, and collect valuable data ahead of launch.

Product cards on the homepage feature a ‘Quick Add’ button that triggers a dropdown below the basket, allowing returning customers or those who’ve already made a purchase decision to check out faster.

The product page features bundle pricing displayed directly within the selection buttons, making it easy for users to choose their preferred quantity while clearly seeing the benefits of buying more.

One of Luna Daily’s core values is fostering connection – between women and with accurate, science-backed information. Their ‘Connect’ page serves as a hub for in-depth articles, expert resources, and personal stories, ensuring customers are supported beyond just their purchase.