Roam
DISRUPTIVE
SEX CARE
Roam was founded on the principle that buying sex care is often an uncomfortable experience and the market leaders are outdated.
Bespoke Shopify Website
With the category ripe for disruption, the founders of Roam are on a mission to break down stigmas surrounding sex with 100% natural products for all and support modern consumers.
Roam approached us to design and develop a fully custom Shopify website, ensuring a high-end shopping experience while incorporating a frictionless subscription model. The project required a balance between striking aesthetics and best-in-class ecommerce functionality.
Working from detailed brand expression provided by 2xElliott, we built a custom Shopify theme that blended sophisticated UI features with a seamless UX. The site was designed not just to sell, but to bring joy to the experience—making the journey from discovery to checkout effortless for all customers.
Product page UX
We reimagined the product page experience to simplify and enhance the purchasing process. Customers can:
- Choose between a one-time purchase or a 10% discounted subscription.
- Select their preferred delivery frequency before adding to the cart.
- Experience a clear and engaging flow that encourages conversion while providing flexibility.
Mobile UX
With mobile shopping dominating ecommerce, we ensured that Roam’s mobile site offered the same functionality, product information, and intuitive browsing experience as desktop. No compromises - just a beautifully optimised experience, regardless of device.
Ingredient Slider
Transparency is key for Roam’s audience, so we designed a bespoke interactive ingredient slider to educate users about product formulations. This smooth, animated feature allows customers to explore ingredient benefits in a visually engaging way, reinforcing trust and product quality.
The result? A site that not only enhances Roam’s brand but also elevates the entire sex care category, making it feel modern, accessible, and empowering.