Super Facialist
Solution-based
Skincare
A premium range of innovative skincare products, Super Facialist is stocked in retailers like Waitrose and Boots. Tribe Digital partnered with its parent company, Swallowfield PLC, to develop the brand’s digital identity and tone of voice.
Tribe Digital partnered with its parent company, Swallowfield PLC, to develop the brand’s digital identity and tone of voice. This became the foundation for launching a direct-to-consumer business model, bringing their performance skincare products straight to consumers. See how Tribe Digital achieved a 7.05x ROAS via Meta and 4.28x ROAS on Google Shopping over 14 months.
Performance Media
We were tasked with driving online sales through the use of search marketing, performance marketing and longer-term content-led SEO strategy.

Social Media Advertising
Consumers have never had so many distractions that prevent them from completing checkouts. Using Facebook and Instagram retargeting We ensured users who 'added to basket' were reminded at a later stage.

Google Shopping
Using Google Shopping provided instant SERPs visibility for key generics such as 'facial scrub' and 'retinol cleanser'. The shopping feed featured automated customer reviews, promotions and price drops. Utilising these features increased user click-through rates and campaign performance.

SEO
Our longterm goal was to supplement SEO with performance media but with any new site launch, this was a longterm approach.
