A HOME FOR
HEATH & WELLNESS

We’ve also worked closely with the team on a social media engagement strategy, designing and publishing Instagram posts in all formats. Identifying and targeting the right audience has been fundamental to the success of this project. From intelligent audience targeting on Facebook to employing the most effective keywords in Search, we need to keep things broad enough for visibility but niche enough to capture the right people. This minimises budget wastage and increases conversion potential.

Creating a set of highly converting PPC campaigns has relied heavily on comprehensive keyword research. Investing time in isolating the terms relating to each health and wellness service has enabled us to minimise budget wastage and convert a high number of leads.

And these were largely high quality leads that have been able to officially apply for Until membership.

Working with the funnelled approach, we have created audiences to successfully target those who have train, treat and coach job functions. During the first four months of working with Until, we have layered in new creative, particularly for retargeting audiences who would experience ads at a higher frequency.

Working with the Until team, we’ve been consistently growing their Instagram following. With a delicate blend of grid posts, stories and reels, we’ve delivered graphics, motion graphics, video edits and images to create a channel that represents Until’s ethos.

We’re fast approaching Until’s official launch date and the leads are continuing to flood in. Through a delicate balance of Facebook ads – utilising a range of formats and creative – and highly targeted PPC ads, we’re excited to see our hard work come to life this Autumn.