Whole Supp
NUTRITIONAL
FOUNDATIONS
Whole Supp is on a mission to simplify healthy eating by delivering all the essential nutrients your body needs in one convenient, well-balanced meal.
Overview
Founded by ex-professional rugby player Darren O’Reilly and Dr. Brian Carson PhD, Whole Supp is built on a deep understanding of performance nutrition. Combining their expertise, they’ve developed a brand that makes it easier for people to fuel their bodies with high-quality superfoods – without compromising on convenience or taste.
International Subscription
Whole Supp needed a scalable, high-performing ecommerce platform to support their direct-to-consumer subscription model. With a focus on both the UK and European markets, the website was designed to provide a seamless customer experience across different regions, currencies, and devices.
Ecommerce Subscriptions
Healthy food and drink brands naturally align with subscription models, allowing customers to maintain positive dietary habits effortlessly. Whole Supp’s ecommerce solution was built on Shopify, integrating seamlessly with Recharge for flexible subscription management.
Customers can choose between single purchases or subscriptions with delivery intervals of 4, 6, or 8 weeks. The user-friendly customer portal allows subscribers to easily manage their orders – adjusting frequency, skipping deliveries, or canceling as needed – reducing friction and enhancing retention.
Mobile-First Experience
As with any modern ecommerce brand, mobile usability was a priority. The website delivers a fully responsive experience, ensuring customers get the same functionality, detailed product information, and intuitive navigation whether they’re shopping on mobile or desktop.
Multi-Currency
Expanding beyond the UK was a key goal for Whole Supp, requiring a seamless multi-currency setup. We developed a dual-store system, allowing transactions in both GBP and Euros. Customers visiting from EU locations are automatically redirected to the correct store, ensuring a frictionless checkout experience.
Transparency in Nutrition & Ingredients
Whole Supp’s commitment to nutritional transparency was central to the website’s UX design. Product pages are structured to provide a clear and digestible breakdown of ingredients and nutritional benefits. The page hierarchy ensures that key selling points are highlighted first, with more in-depth information available as users scroll. This approach ensures clarity while reinforcing Whole Supp’s dedication to honest, evidence-based nutrition.
By combining an intuitive subscription experience, mobile-first design, and an international ecommerce strategy, we helped Whole Supp build a Shopify store that reflects their values and fuels their ambitious growth.
