CRO (Conversion Rate Optimisation) is the process of improving your website to encourage visitors to take specific actions, like making a purchase, signing up, or engaging with your content.

What does an ecommerce CRO agency do?

An ecommerce CRO agency analyses your store's conversion funnel, identifies where customers are dropping off, and builds targeted improvements to increase the percentage of visitors who buy. For Shopify brands, this typically spans PDP layout, cart and checkout UX, mobile journey, page speed, and the friction points that sit between intent and purchase. The goal is always revenue per session — not just a higher conversion rate in isolation.

How does Shopify CRO work?

Shopify CRO works within the platform's customisation constraints, focusing on theme-level UX improvements, PDP and collection page optimisation, cart mechanics, and app integrations that reduce friction. On Shopify Plus, the checkout becomes fully customisable via Checkout Extensibility, which significantly expands what's possible at the point of purchase.

How do you audit CRO?

We start with quantitative data — GA4 session recordings, heatmaps, funnel drop-off analysis, and Shopify checkout behaviour. We map every stage of the purchase journey and identify where intent exists but conversion doesn't follow. From there we prioritise by commercial impact: the changes most likely to move revenue first, then AOV, then engagement. Every audit ends with a prioritised action list with effort-versus-impact scoring.

Do you re-design and implement CRO changes?

Yes — we handle both. Our team designs the updated journeys and builds them directly into Shopify or Shopify Plus. We don't hand off a report and leave you to implement it. Changes go through our standard QA process and are deployed with full version control so rollback is straightforward if needed.

What results can I expect from a CRO audit?

Results vary by starting point, traffic volume, and how much of the audit scope is implemented. Sauce Shop saw a 52% conversion rate increase in the first four months post-launch. Origin Coffee saw a near-doubling of subscription orders year-on-year following a CRO-led rebuild. The audit itself surfaces the opportunity — the implementation is what delivers the result.

Do you offer ongoing CRO retainers?

Yes. Ongoing CRO retainers work best for brands with sufficient traffic to run meaningful tests — typically 10,000 or more monthly sessions. We run a continuous cycle of hypothesis, test, measure, and iterate, with monthly reporting tied to revenue impact. For earlier-stage brands, a one-off audit with implementation support is often the more appropriate starting point.

Which paid media platforms do you run campaigns on?

We run campaigns across Meta (Facebook and Instagram), Google (Search, Shopping, and Performance Max), TikTok, and Pinterest. The right channel mix depends on your category, your margins, and where your customers are. Most DTC brands we work with lead on Meta and Google, with TikTok added once the creative pipeline is in place.

Performance Marketing Agency for DTC Brands

Tribe is a performance marketing agency specialising in DTC ecommerce brands on Shopify. We run data-driven paid media across Meta, Google, TikTok, and Pinterest — building campaigns that lower CPA, improve ROAS, and bring the right customers to your store. Over 18 months managing paid media for Citizens of Soil, we drove a 37% Meta CPA decrease and a 128% Meta ROAS increase.

Devising a CPA-focused paid media strategy

37% Meta CPA decrease over 12 months

70% Meta ROAS increase over 12 months

78% Meta ROAS increase over 12 months

Learn more

An extension of your in-house team.

Leveraging our established frameworks and dedicated account management, we provide strategic focus and tactical implementation tailored to your business.

Our approach ensures customised solutions that align with your goals.

WAYS OF WORKING WITH US

Retainer

Revenue-boosting retainers designed to improve reach, conversion, AOV and purchase frequency.

Sound right for you? Let’s collaborate.

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Project

Including CRO and SEO audits, partner with our expert team to deliver sustainable growth for your business.

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Driving paid media performance for Citizens of Soil

Driven by SKU swapping, campaign-led landing pages and re-branded subscription, The Olive Oil Club, paid media was able to meet and exceed CPA targets. Over 18 months, we drove a 37% Meta CPA decrease and a 128% Meta ROAS increase.

37% Meta CPA decrease

128% Meta ROAS increase

18 months of paid media management

Citizens of Soil

Acquisition

Acquisition is all about bringing new customers to your website through strategic paid and organic traffic.

We craft data-driven paid media strategies across Meta, Pinterest, TikTok, and Google, tailored to different markets to ensure performance and relevance. By combining the power of these platforms with innovative campaign concepts, we drive high-intent users to your site - turning curiosity into conversion and clicks into loyal customers.

What is a performance marketing agency for ecommerce?

A performance marketing agency for ecommerce manages paid advertising across Meta, Google, TikTok, and Pinterest on behalf of online brands. The focus is on driving qualified traffic to your store, lowering cost per acquisition, and improving return on ad spend — with campaigns built around your product, audience, and growth stage.

Design

Build

Grow

DTC

Shopify Plus

Subscription

Design

Build

Grow

DTC

Shopify Plus

Subscription

Performance Marketing Agency for DTC Brands

Devising a CPA-focused paid media strategy

An extension of your in-house team.

Retainer

Project

Driving paid media performance for Citizens of Soil

Acquisition

What is a performance marketing agency for ecommerce?

Which paid media platforms do you run campaigns on?

How do you measure paid media performance for DTC brands?

How do you balance performance and brand?

Do you create the assets?

Which channels do you use for acquisition?

Do you work with DTC brands on both paid media and subscription strategy?

Learn more from our industry insights

Recharge vs Skio: Shopify Subscription Platforms Compared for DTC Brands

DTC Attribution Tools: Triple Whale, Northbeam and How to Choose the Right Measurement Setup

Ecommerce Growth Agency for DTC Brands: How It Works and What to Look For