Klaviyo Agency for DTC Brands

We handle full migrations to Klaviyo from platforms including Mailchimp, Dotdigital, Omnisend, and legacy ESPs. Migration scope covers list import and cleaning, suppression management, template recreation, flow rebuild, and domain warm-up. We run a parallel send period before cutting over to protect deliverability and ensure nothing is lost in transition.

We build the full retention flow stack: welcome series, abandoned cart and checkout, post-purchase, browse abandonment, win-back, sunset, and subscription-specific flows including upcoming charge reminders, skip notifications, and churn recovery. For subscription brands on Recharge or Skio, we build flows that map to the subscription lifecycle — not just the standard transactional triggers.

Ongoing campaign management is a core part of our retention retainers. We plan, write, design, and send campaigns — including newsletters, product launches, promotions, and seasonal sends — with full performance reporting after every send. Campaign strategy is built around your brand calendar and revenue targets, not a generic send schedule.

We design and build custom HTML email templates in Klaviyo — matched to your brand identity, optimised for mobile, and built with modular blocks so your team can update content without touching code. Template design is typically part of an initial onboarding engagement, with iterations made as part of an ongoing retainer.

A Klaviyo audit reviews your full account setup: flow architecture and trigger logic, campaign send cadence and list health, deliverability signals, segmentation strategy, suppression management, and revenue attribution. We benchmark performance against DTC category norms and deliver a prioritised action list with effort-versus-impact scoring. Audits are available as standalone projects or as the starting point for a retainer.

We set up email and SMS flows to automate key touchpoints, from welcome series to abandoned checkout. Need something bespoke? We can leverage APIs and custom triggers for advanced automation.

We test systematically — subject lines, send times, content formats, segmentation splits, and CTA placement — with each test hypothesis tied to a specific performance metric. Every test is designed to answer a question that has commercial value. Results feed directly into the next campaign or flow iteration.

Yes — we work with Yotpo, LoyaltyLion, and Okendo for loyalty and reviews, and ReferralCandy for referral programmes. Klaviyo is used as the communication layer to trigger loyalty-based flows and referral nudges at the right moments in the customer journey.