What Brands Need to Know
As an ecommerce agency that works closely with scaling DTC brands, we’re noticing a trend - more brands are considering migrating to Skio from other subscription apps such as Bold, Looped, and Recharge.
This isn’t about one platform being better than the other - it’s about brands making strategic choices based on:
- How well their subscription tech supports their growth
- The level of support and service they receive
- How simple or complex the pricing and feature setup is
Shopify subscription apps have powered many of our best client success stories. But subscription tools aren’t one-size-fits-all. Just as brands evolve, so do their tech stack requirements, and in 2025, more brands are exploring Skio.
Why are brands considering Skio?
- Fewer admin issues - Brands moving to Skio report fewer problems with logins, discount codes, and billing cycles.
- Better access to technical support - Most tech companies use ticketing systems, which can be good but are often slow, while Skio allows direct conversations with engineers and product teams.
- Proactive optimisation - Skio’s team is hands-on, suggesting improvements and driving brands to make the most of all features.
- Simpler pricing - With all features included at one price, Skio’s structure is easier for brands to understand and for agencies to recommend.
If you’re wondering whether Skio is right for your brand, check out our deep dive vs the two best Shopify subscription apps on the market: Best Shopify Subscription Apps: Recharge vs Skio.
Why brands are migrating to Skio
- They want fewer operational issues - The subscription experience is easier for their customers and requires less support.
- They need direct access to tech support - Most platforms rely on ticketing systems, while Skio allows direct conversations with engineers and product teams.
- They want a subscription provider that helps them scale - Skio isn’t just a tool; they actively help brands optimise their setup and retention strategies.
Some of the highest-performing subscription brands have successfully scaled on existing tools. However, we’re seeing a trend of new-to-market brands preferring Skio, along with other leading platforms, as their go-to subscription solution.
Migrating to Skio: What’s Involved?
- Extracting data - Skio’s team helps export customer subscription data.
- Data formatting & import - Ensuring data is correctly structured before moving into Skio.
- Customer notifications - Communicating the switch clearly to subscribers.
- Testing & validation - Running test orders to confirm everything is working smoothly.
For a more detailed breakdown, see Skio’s official migration guides (opens in a new tab):
How agencies view subscription platforms in 2025
As an agency, we’ve worked extensively with multiple subscription platforms.
Most commonly, we migrate brands onto Recharge Subscription and helped countless others upgrade from the Recharge V1 checkout to Shopify Checkout (V2). We’re big fans of their apps - they make life easier for brands and agencies alike. It’s a platform we know well (our developers love working with it), and for many of our brands it plays a crucial part of their growth strategy.
With that being said, we’re seeing more brands evaluating Skio - not necessarily because their current subscription setup isn’t working for them, but because:
- They want a provider that helps them optimise - Not just a tool to process subscriptions, but a team that actively suggests improvements.
- They’re comparing peer success stories - Brands often want to align with the platform their competitors or peers are thriving on.
- They expect fast, accessible support - Direct access to a tech and development team is a priority, and many brands find Skio’s approach more responsive.
Final thoughts
Some of the most successful subscription brands have scaled on multiple leading platforms. But at the same time, Skio is proving to be a compelling alternative, especially for brands looking for proactive support, fewer admin issues, and simpler pricing.
Need to migrate? Skio’s team actively supports the process to ensure brands make the most of their subscription setup from day one.