News & views
Specialist knowledge and updates.
What Shopify Merchants Need to Know About AI Shopping and Agentic Commerce
Over the past few weeks, this question has come up in nearly every conversation I’ve had with DTC brand founders and Shopify merchants. The concern is real, and it’s not…
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The Shopify AI Toolkit: What It Is, What It Isn’t, and Why It Matters for Your DTC Brand
LinkedIn feed’s this week has been full of takes about Shopify’s new AI Toolkit, ranging from “AI is now…
We’re Now a Recharge Premier Partner. One of Five in EMEA.
It’s official. Tribe Studio has been awarded Premier Partner status with Recharge, placing us among only five agencies across…
Shopify Winter 2026 Editions: what DTC brands should actually take from it
On Wednesday this week, Shopify dropped its Winter 2026 Editions. Branded The Renaissance Edition with the smoothest of scroll…
Brand collabs X the trade offs
At Tribe, we’re big fans of collaborations. Many of our clients use them to reach new customer segments, gain exposure, and create innovative products that wouldn’t be possible alone –…
What Meta’s Andromeda Update Means for Your DTC Brand in 2025
For years, DTC brands have battled the same two challenges: rising customer acquisition costs and the relentless demand for fresh…
The new Klaviyo B2B CRM explained
Unifying DTC and B2B Data with Klaviyo. Ecommerce brands operating both Direct-to-Consumer (DTC) and Business-to-Business (B2B) sales have traditionally…
Are welcome discounts worth it for DTC brands?
For many of our clients and DTC brands in general, welcome discounts have long been a go-to strategy for converting…
Tribe Was the First UK Agency to Go Live with Skio Loyalty. This Is What It Means for Subscription Brands.
For most DTC brands, loyalty and subscriptions operate as parallel systems that were never designed to talk to each other…
Niche expertise in DTC: Why depth beats breadth
The most interesting brands today aren’t trying to appeal to everyone. They’re hyper-focused, speaking directly to a specific audience with a clear, compelling point of view. At Tribe, we follow…
How to Optimise your Shopify site for AI
This post breaks down the practical steps to future-proof your Shopify site for AI-driven discovery.
Best Shopify subscription apps for DTC brands
Next-stage Direct-to-Consumer (DTC) brands have already proved their concept, found their audience, and seen rapid growth. But let’s be…
Tribe Digital is now Tribe Studio
After five years of building, refining, and growing, we’re making a change. Tribe Digital is now Tribe Studio. This…
The Power of Custom Iconography in Digital Experiences
In a digital landscape where brands are constantly competing for attention, visual identity plays a critical role in shaping user…
