In July 2022, Tribe certified as a B Corp with a score of 97.3 — placing us in the top tier of certified businesses globally. As a DTC ecommerce agency, we work exclusively with brands that want to build something meaningful. B Corp certification is how we hold ourselves to the same standard we'd expect of them.
This post explains what B Corp certification actually means, why an increasing number of brands are seeking out B Corp agencies specifically, and what our certification means in practice for the work we do.
What is a B Corp digital agency?
A B Corp digital agency is one that has been certified by B Lab — the independent non-profit that administers B Corp certification globally. To certify, a company must score at least 80 points on the B Impact Assessment, a rigorous audit of social and environmental performance covering governance, workers, community, environment, and customers. The minimum score is 80. Tribe scored 97.3 — you can view Tribe's B Corp profile on the official B Lab directory.
B Corp certification is not a one-time award. It requires recertification every three years, with the bar raising each cycle. Tribe has maintained its certification through two cycles and published its first B Corp impact report in 2023 — setting out measurable commitments and progress against them.
Why brands are choosing B Corp certified agencies
The commercial case for working with a B Corp agency has strengthened significantly since 2022. ESG reporting requirements now apply to a growing range of businesses — and supply chain transparency, including agency partners, is increasingly part of that picture. For brands with their own sustainability credentials or ambitions, working with a certified B Corp agency removes a friction point in their own reporting.
Beyond compliance, there is a values alignment argument. The brands we work best with — ambitious, founder-led DTC businesses building something they believe in — tend to care about who they partner with. B Corp certification is an independently verified signal that Tribe operates by the same standards, not just in copy on a website.
Search interest in B Corp agencies has grown consistently since 2024 and continues to rise. It is no longer a niche consideration — it is a standard part of agency selection for a meaningful and growing share of the market.
What B Corp certification means in practice at Tribe
Certification covers the full business — not just a sustainability initiative or a team volunteering programme. At Tribe, the areas that contributed most to our 97.3 score were governance (how decisions are made and accountability is structured), workers (pay, development, and working conditions), and community (local hiring, supplier diversity, and charitable giving).
In practice, it means the brands that work with Tribe are working with an agency that has been independently audited against standards most agencies have never faced. That is not a marketing claim — it is a certification that required evidence, documentation, and third-party verification.
B Corp and DTC ecommerce
Many of the brands we work with are in food and drink, wellness, and lifestyle — categories where sustainability credentials and ethical supply chains are increasingly visible to consumers. For those brands, working with a B Corp certified Shopify Plus agency is a straightforward alignment of values. It also means we understand the pressures and opportunities that come with building a brand in those categories — from subscription retention to packaging to how you talk about your sourcing.
For brands building on subscription ecommerce, the long-term relationship model aligns well with how B Corps think about business — prioritising customer lifetime value and sustainable growth over short-term acquisition at any cost.
Working with Tribe
Tribe is a certified B Corp digital agency specialising in DTC ecommerce on Shopify and Shopify Plus. We work with brands on Shopify builds, subscription infrastructure, Klaviyo and retention, and ongoing growth retainers. If you are looking for an agency that holds itself to the same standards it would expect of its clients, we would be happy to talk.