CRO (Conversion Rate Optimisation) is the process of improving your website to encourage visitors to take specific actions, like making a purchase, signing up, or engaging with your content.

What does an ecommerce CRO agency do?

An ecommerce CRO agency analyses your store's conversion funnel, identifies where customers are dropping off, and builds targeted improvements to increase the percentage of visitors who buy. For Shopify brands, this typically spans PDP layout, cart and checkout UX, mobile journey, page speed, and the friction points that sit between intent and purchase. The goal is always revenue per session — not just a higher conversion rate in isolation.

How does Shopify CRO work?

Shopify CRO works within the platform's customisation constraints, focusing on theme-level UX improvements, PDP and collection page optimisation, cart mechanics, and app integrations that reduce friction. On Shopify Plus, the checkout becomes fully customisable via Checkout Extensibility, which significantly expands what's possible at the point of purchase.

How do you audit CRO?

We start with quantitative data — GA4 session recordings, heatmaps, funnel drop-off analysis, and Shopify checkout behaviour. We map every stage of the purchase journey and identify where intent exists but conversion doesn't follow. From there we prioritise by commercial impact: the changes most likely to move revenue first, then AOV, then engagement. Every audit ends with a prioritised action list with effort-versus-impact scoring.

Do you re-design and implement CRO changes?

Yes — we handle both. Our team designs the updated journeys and builds them directly into Shopify or Shopify Plus. We don't hand off a report and leave you to implement it. Changes go through our standard QA process and are deployed with full version control so rollback is straightforward if needed.

What results can I expect from a CRO audit?

Results vary by starting point, traffic volume, and how much of the audit scope is implemented. Sauce Shop saw a 52% conversion rate increase in the first four months post-launch. Origin Coffee saw a near-doubling of subscription orders year-on-year following a CRO-led rebuild. The audit itself surfaces the opportunity — the implementation is what delivers the result.

Do you offer ongoing CRO retainers?

Yes. Ongoing CRO retainers work best for brands with sufficient traffic to run meaningful tests — typically 10,000 or more monthly sessions. We run a continuous cycle of hypothesis, test, measure, and iterate, with monthly reporting tied to revenue impact. For earlier-stage brands, a one-off audit with implementation support is often the more appropriate starting point.

DTC Case Studies

Explore our DTC case studies to see how we’ve helped food, drink, beauty, and wellness brands grow through thoughtful design, high-performing Shopify builds, and data-driven marketing.

All Food & Drink Health & Wellness Beauty & Personal Care Fashion & Lifestyle

RNLI

Shopify Plus theme rebuild - new component architecture, print-on-demand personalisation, donations, from a design system built to last.

+36%

Active subscriptions YOY

Bold Bean Co.

Shopify build with bold new identity, Pick & Mix bundle builder, and subscription optimisation - driving sales and active subscription growth YOY.

+31%

YOY total sales

Sauce Shop

Shopify redesign with bold new identity, custom Skio bundling, and shoppable recipes - growing sales and subscription growth

+790%

YOY increase in subscription revenue

Citizens of Soil

Repositioning subscription refills as a membership model - taking an independent olive oil brand from standing start to sustained 10x revenue growth.

Pip & Nut

Shopify 2.0 rebuild, Skio subscription migration, and Klaviyo lifecycle emails — putting subscriptions at the centre of a brand that was ready to grow.

+113%

Gross Sales YOY

Stocked

Shopify Plus rebuild and Skio-powered subscription experience - triple-digit gross sales growth, scalable subscriptions, and a 0.92% cancellation rate.

+10%

Total Revenue YOY

My Expert Midwife

Shopify build with midwife-led live chat, stage-based shopping, and expert-developed products - making pregnancy care supportive and accessible.

+96%

YOY subscription revenue

Origin Coffee

CRO audit, subscription optimisation, website design and development, followed by a full Shopify Plus upgrade.

+49%

Avg daily orders since launch

Mother Root

Brand evolution and Shopify Plus build with refined design, GSAP animations, and flavour-led storytelling – driving organic growth and daily order uplift.

+363%

Klaviyo-attributed revenue

Aegles

Retention email infrastructure, Recharge subscription optimisation, and campaign strategy - doubling revenue and tripling subscription orders in 8 months.

+40%

Conversion rate

Cheeky Panda

Full Shopify Plus design and build - custom theme, subscription-native PDPs, and a bespoke cart delivering a higher conversion rate and active subscription growth.

+38%

YOY gross sales

Freja

A partnership built on Shopify Plus, custom Recharge infrastructure, and conversion-first thinking - growing sales by +38% and orders by +34% YOY.

+129%

Revenue YOY

Momo Kombucha

A Shopify rebuild, migration to Recharge and flavour-first product architecture which has delivered +129% revenue and +146% sub orders YOY.

+184%

UK post-purchase revenue

Kavee

A full Klaviyo lifecycle rebuild across UK and US — new flows, new designs, smarter logic.

+428%

Active subscriptions

DITTO Daily

Klaviyo email programme. Strategy, copy, design and build — driving +428% active subscription growth.

Design

Build

Grow

DTC

Shopify Plus

Subscription