Bold Bean Co.

Bold Bean Co. is reshaping food culture by putting beans at the centre of the table. With a bold new identity and a mission to bring beans into everyday meals, they needed a digital partner to evolve their ecommerce experience and drive sustainable growth.

Since January 2025, Tribe have partnered with Bold Bean on a growth retainer — applying their rebrand across site, building the Pick & Mix bundle experience, optimising the subscription model, and expanding into the Netherlands.

The results across the Sep 2025–May 2026 period reflect a business scaling with intent.

• +41% gross sales growth YoY
• +57% orders YoY
• +93% sessions YoY
• +45% more returning customers YoY
• +36% active subscriptions YoY
• +13% AOV growth
• 47% of all orders include a subscription
• 81% payment recovery rate
• +65% add-to-cart events from recipe content
• +87% purchase rate uplift from blog traffic

We translated Bold Bean’s refreshed brand identity into a digital experience — wonky shapes, hand-drawn elements, textured backgrounds, and a bolder palette, all made responsive and easy to update through a new design system.

As part of the retainer we iterated on the site continuously: a new homepage hero with review integration, upgraded navigation for recipes and bundles, and multiple CRO-driven design iterations across shop and content pages. The result is a site that’s bolder, more colourful, and built to grow.

We tackled key conversion blockers across Product Pages (PDPs) and Collection Pages (PLPs). Updates included clearer product USPs, reviews above the fold, recipe and video integration, and streamlined filters. In cart, we introduced upsell mechanics and a free-shipping threshold bar.

These improvements delivered consistent double-digit uplifts in add-to-cart, conversion, and revenue performance.

Bold Bean’s bundle experience existed before this retainer — but it was a pseudo-builder with a broken subscription integration and no way to build a proper box. We rebuilt it from the ground up as a proper Skio dynamic box — a guided minimum-jar mechanic, live pricing for one-time and subscription options side by side, a subscription prompt at the point of commitment, and graceful handling of out-of-stock products.

The Pick & Mix now accounts for 35% of all store revenue. Bundle orders consistently carry an AOV above the store-wide average, and the subscription prompt built into the flow directly feeds the growing subscription base.

Recipes are a major acquisition channel. We restructured the Beanspo archive for SEO best practice, adding schema markup, filters, and shoppable recipe cards that let users add products to cart directly from content. This tied Bold Bean’s storytelling into the shopping journey.

The impact was clear: recipe sessions grew +14%, add-to-cart events from recipe content increased by +65%, and purchase rate from blog traffic almost doubled (+87%). Certain hero recipes drove triple-digit uplifts in engagement and conversions.

We designed a first-of-its-kind Skio loyalty experience in the UK, built to extend subscriber lifecycles and reward superfans. Subscribers accrue points, unlock gifts, and access exclusive recipes and content — with tiered rewards that deepen the longer they stay.

The programme is actively evolving. Since launch we’ve iterated on the portal UX, refined the reward logic, and built a refer-a-friend mechanic to turn subscribers into advocates. Month-one retention sits at 91.6%, and the average subscriber remains active for over 100 days.

Subscription health isn’t just about acquiring new subscribers — it’s about keeping them. We optimised the subscription journey end to end: streamlining frequency options, improving account UX, and building a dunning recovery system that catches failed payments before they become cancellations.

Recurring revenue now accounts for 76% of total subscription income, with a 12-month subscriber LTV +198% above the store-wide AOV. The top cancellation reason in the Skio cancel flow is “I have too many beans” — which tells its own story about how embedded Bold Bean has become in customers’ kitchens.

In early 2026 we extended the Bold Bean experience to the Netherlands. This required building a full Shopify market within the existing store: a language toggle between English and Dutch, localised navigation, Dutch recipe content with a custom tag-based filter system, retailer stockist mapping, and a Dutch welcome flow in Klaviyo.

Paid media followed in May 2026, with Dutch-translated creative assets running alongside the UK account. The groundwork is in place for Bold Bean to build a subscription base in the Netherlands using the same infrastructure that’s driven UK growth.

Bold Bean came to Tribe with a brand refresh, a subscription model that needed work, and ambitions well beyond where they were. Across 18 months we’ve rebuilt the site, rebuilt the purchase journey, rebuilt the subscription experience, and opened a new market.

Gross sales up +41%. Active subscriptions up +36%. A customer base that has nearly doubled. A recipe-led content strategy that turns organic traffic into orders at a measurably higher rate. The foundation is solid — and the work continues.