MOMO Kombucha

MOMO Kombucha came to us with a growing brand and a loyal following. What they needed was a digital experience to match – a site that could make discovery easier, reflect the craft and care behind their product, and position them for growth in a competitive kombucha category.

We rebuilt MOMO’s online store from the ground up, introducing flavour-led product pages, clear case size variants, richer product storytelling, and integrated reviews. The results were immediate: in the first seven weeks post-launch (28 July – 17 Sept 2025), MOMO saw conversion rates lift, AOV rise, and mobile funnel performance strengthen at every stage compared to the previous site.

Previously, MOMO’s site grouped all flavours under a single product, limiting visibility and content depth. We split these out into dedicated flavour PDPs, each optimised with unique descriptions and imagery. Case sizes (6, 12, 24) were restructured as variants, making the shopping journey simpler and more scalable.

This structure not only improved customer experience, but also unlocked SEO benefits. Searches for flavour-intent terms like “elderflower kombucha” are now driving visibility and clicks thanks to dedicated pages.

To support MOMO’s strong brand story, we embedded reviews and social proof throughout the funnel. Expanded product descriptions now tell the story of each flavour in more detail, helping customers feel confident in their purchase.

Across devices, the new site has improved the user journey:Mobile: View-to-cart and checkout completion rates up significantly, with purchases reaching 237 vs. just 2 in the comparison period.

• Desktop: Strong conversion across all stages, with higher engagement from product views through to purchase.
• Tablet: Smaller segment, but purchase completions up from 9 to 15.

Overall conversion rate climbed to 3.31% (from 3.24%), with an AOV of £44.79 (up from £42.65, +5%), reflecting both higher engagement and bigger baskets.

As expected, branded searches remain MOMO’s largest source of organic visibility – “momo kombucha” alone drove over 2,400 clicks at a 22% CTR. But what’s more significant is what’s happening beyond the brand.

With flavour-led PDPs and more descriptive content, generic kombucha queries are surfacing. Searches like “does kombucha have caffeine” are now generating impressions and clicks, while “elderflower kombucha” captured 119 clicks in this period. This shift signals a growing organic footprint, helping MOMO reach both loyal customers and new audiences discovering kombucha for the first time.

The rebuild transformed MOMO’s e-commerce and organic performance in the seven weeks post-launch:

• +2% conversion rate (3.24% to 3.31%)
• +5% average order value, rising to £44.79
• Funnel completion uplift across all devices, with mobile driving the largest gains
• Flavour-led PDPs delivering +365% growth for products like Watermelon Kombucha
• Brand terms holding strong, while non-brand queries emerge thanks to improved site structure

The new site is simple, flavour-first, and built for growth. By combining thoughtful design with structural SEO improvements, MOMO is now better placed to scale beyond brand strength and capture demand across the wider kombucha category.