Sauce Shop

Sauce Shop came to us with a bold new look: redesigned packaging with colour-block labels, a vibrant photography direction, and a brand identity bursting with flavour. What they needed was a digital home to match — a site that could showcase personality, deliver a seamless shopping experience, and replace the patchwork of apps that had been holding them back.

We rebuilt Sauce Shop’s online store from the ground up, creating a unified, fully on-brand experience. And the results followed quickly: in the first four months post-launch (May 19 – Sept 12, 2025), conversion rate jumped by +52%, orders climbed +30% year-on-year, and gross sales rose +41% compared to the same period in 2024.

The new packaging and photography gave us the perfect toolkit to work with. We heroed blocks of colour and striking food imagery across the site, creating a consistent and unmistakably Sauce Shop feel.

To bring extra personality, we added playful micro-interactions – flavour profiles loading with distinctive animations, hover effects that highlight colour, and subtle transitions that add energy without slowing the journey. These touches helped lift conversion rate to +4.34% across the first four months, proving that personality can also drive performance.

Previously, Sauce Shop’s site relied heavily on third-party apps – from bundle builders to promo widgets – which made the experience inconsistent and limited how much of the brand could shine through.

We rebuilt these features natively into Shopify via SKIO, creating a smoother, fully branded journey. The standout is the Build a Bundle tool: a custom flow that lets customers mix and match sauces, unlocking rewards like Free Delivery or Save 20% as they add more. By routing major calls-to-action across the site into the bundle builder, it became the heart of the shopping experience.

And it works. Customers built bigger baskets, pushing average order value to £24.07, up +8% year-on-year. That AOV growth, combined with a stronger conversion rate, helped deliver a +35% uplift in net sales and a +25% increase in returning customer rate compared to the same period in 2024.

Recipes are central to Sauce Shop’s content strategy, driving new visitors through search and showing the versatility of their products. To preserve SEO value, we retained the Recipe Kit app but completely redesigned the templates.

The new layouts are more vibrant, intuitive, and aligned with the brand’s look – and crucially, now shoppable. Each recipe page links directly into the Bundle Builder, making it easy for customers to add sauces to their basket while discovering new dishes.

The rebuild transformed Sauce Shop’s e-commerce performance in just four months post-launch:

• → +52% conversion rate (2.85% → 4.34%)
• → +30% YOY orders, reaching 14,624 (May – Sept 2025 vs 2024)
• → +41% YOY gross sales
• → +35% YOY net sales
• → +25% returning customer rate
• → +8% YOY average order value, rising to £24.07

The new site is bold, flexible, and unmistakably on-brand. From playful design touches to the custom bundle builder, it creates an experience that engages customers and reflects the true character of Sauce Shop.