CRO (Conversion Rate Optimisation) is the process of improving your website to encourage visitors to take specific actions, like making a purchase, signing up, or engaging with your content.

What does an ecommerce CRO agency do?

An ecommerce CRO agency analyses your store's conversion funnel, identifies where customers are dropping off, and builds targeted improvements to increase the percentage of visitors who buy. For Shopify brands, this typically spans PDP layout, cart and checkout UX, mobile journey, page speed, and the friction points that sit between intent and purchase. The goal is always revenue per session — not just a higher conversion rate in isolation.

How does Shopify CRO work?

Shopify CRO works within the platform's customisation constraints, focusing on theme-level UX improvements, PDP and collection page optimisation, cart mechanics, and app integrations that reduce friction. On Shopify Plus, the checkout becomes fully customisable via Checkout Extensibility, which significantly expands what's possible at the point of purchase.

How do you audit CRO?

We start with quantitative data — GA4 session recordings, heatmaps, funnel drop-off analysis, and Shopify checkout behaviour. We map every stage of the purchase journey and identify where intent exists but conversion doesn't follow. From there we prioritise by commercial impact: the changes most likely to move revenue first, then AOV, then engagement. Every audit ends with a prioritised action list with effort-versus-impact scoring.

Do you re-design and implement CRO changes?

Yes — we handle both. Our team designs the updated journeys and builds them directly into Shopify or Shopify Plus. We don't hand off a report and leave you to implement it. Changes go through our standard QA process and are deployed with full version control so rollback is straightforward if needed.

What results can I expect from a CRO audit?

Results vary by starting point, traffic volume, and how much of the audit scope is implemented. Sauce Shop saw a 52% conversion rate increase in the first four months post-launch. Origin Coffee saw a near-doubling of subscription orders year-on-year following a CRO-led rebuild. The audit itself surfaces the opportunity — the implementation is what delivers the result.

Do you offer ongoing CRO retainers?

Yes. Ongoing CRO retainers work best for brands with sufficient traffic to run meaningful tests — typically 10,000 or more monthly sessions. We run a continuous cycle of hypothesis, test, measure, and iterate, with monthly reporting tied to revenue impact. For earlier-stage brands, a one-off audit with implementation support is often the more appropriate starting point.

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Understanding Off-Page SEO

Ollie Ody 07.09.20

Off-page SEO or ‘off-site’ SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). It is the SEO practice that helps build your website's profile by engineering links and content back to your site.

What is off-page SEO in 2020 ?

Search algorithms and ranking factors are constantly changing but relevance, trustworthiness and authority are all factors that contribute to a page being ranked highly. Effective off-page SEO affords a website these key ranking-factors because quality links back to your website act as signals that your website is useful and relevant. This is why off-page SEO is a useful SEO technique.

Benefits of off-page SEO

The benefits of basic off-page SEO is that it will help your website to be recognised as relevant and an authority on the topic/product/industry. A recent study carried out by Moz, the industry authority on search, indicated that off-page SEO affects over 50% of the ranking factors of a website. Each back link is the digital equivalent to a word-of-mouth recommendation. However, it is not as simple as placing links back to your website on as many sites as possible. Instead, a thorough look at your existing backlinks and a well researched outreach strategy should be considered to avoid a spammy approach link-building.

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