By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Source: Cisco.
Videography is a key part of establishing any business online. Digital marketing requires assets that can be shared through social media, your website or email so we have extensive experience in turning around beautiful videos that communicates your brand message and represents brand tone.
How can I get good videography?
Generally speaking, good videography is when video is captured that is fit for purpose. We do not try to sell in high value production if it isn’t required. Sometimes, good video is simply a spokesperson of the business talking directly to camera to explain what the product offering is. Sometimes it’s also as simple as a well crafted GIF, something that can easily be captured during a photography shoot. Good video is also dependant on good editing. We know how much impact a well timed sound effect can have or how important subtitles are for social media content. We have been involved in countless shoots, including live streams from an iphone to full production and staging so we’re well placed to help you get the most out of video for your content marketing strategy.
Why are videos important?
When was the last time you watched a video? Today? Within the last hour? Just a few seconds ago? Chances are it was very recent and you weren’t even actively aware that you were watching a video, it just started as you were scrolling through your phone. 78% of people watch online videos every week and 55% view online videos every day. For those that are digital natives, these stats are obviously much higher.
What type of video content should we make?
Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go. Marketing videos can take many forms and ideally a business will offer a variety of different formats to suit each platform that the content is being distributed on. A few examples of different types of video content are below:
- Explainers
- Presentations
- Video blogs (vlogs)
- Tutorials
- Webinars
- Ads
- Customer testimonials
- Interviews
- Live streams
- Product videos
- Live video
How much does video cost?
This depends on the extent of your project but a good place to start is to think about the shelf life a video might have. For example, an intro video about your business might be visible on several different platforms – it may be the intro video on your YouTube or sit on the About page of your website. As it is likely to be referred to again and again, we would prioritise a higher production value. If however, you are looking at doing more adhoc videos that simply need to go on IG stories for 24 hours, this could be shot from your phone and therefore the cost would be for our time to help you get the most out of it.