Welcome to the page dedicated to digital marketing for small business. At the start of 2019 there were an estimated 5.6 million micro businesses with 9 employees or less, representing 96% of total UK businesses. Companies with 249 employees or less are classified as small-medium enterprises and represent 99% of all UK business. SME’s are the backbone to our economy and we want to support these innovators. We know first-hand that a small team means less resource for different skill sets and a DIY mindset is at the heart of many small organisations. With that in mind, this page will help you to navigate digital marketing and take one thing off your list.
Why digital marketing is important for small business
Ecommerce businesses rely heavily on digital marketing because it’s the easiest way to connect to your target consumer who needs to visit your website or app.
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- Clever use of data and segmentation means that digital marketing is one of the most cost-efficient ways to reach your target consumer.
- Having end-to-end tracking setup means we can see exactly what does or doesn’t work from a media and marketing perspective. We can also layer in attribution models and different revenue streams.