Expanding into international markets offers immense opportunities for DTC brands, but it also introduces complexities in marketing strategies. Leveraging Klaviyo's native functionalities, especially when integrated with Shopify, can streamline global email marketing efforts. In this post, we go into the approach the Tribe team takes when optimising a Klaviyo account for international rollout.
Our approach to Shopify Markets and Klaviyo integration
Tribe always looks to lean into native Shopify functionality where possible, appreciating that legacy setups exist. Shopify Markets makes managing international currencies, languages, and domains more seamless, and its integration with Klaviyo allows for streamlined segmentation and automation.
- Aligning data with Shopify Markets - Our team ensures that Shopify Markets and Klaviyo sync correctly, allowing for accurate customer segmentation and personalisation.
- Region-specific campaigns - Using Klaviyo’s segmentation, we tailor email campaigns based on market-specific insights and purchase behaviours.
Using Shopify Translate & Adapt in Klaviyo
Rather than managing multiple versions of the same email, Tribe’s approach leans into Shopify’s Translate & Adapt app. This ensures email content dynamically adapts to a customer’s language settings.
- Multi-language email content - Translate & Adapt enables content localisation at scale, allowing for a single email to display in different languages based on customer preferences.
- Cultural adaptation beyond translation - Copy, visuals, and offers are tailored to specific regions to ensure relevance and increase engagement.
How we segment Klaviyo product catalogues by market
Klaviyo’s product catalogue sync allows for market-specific recommendations and tailored product listings in emails.
- Market-specific collections - Instead of one-size-fits-all recommendations, we ensure that each market receives product suggestions that reflect local trends and availability.
- Dynamic content blocks - Klaviyo’s dynamic content allows our team to insert relevant product feeds, ensuring customers see pricing, inventory, and promotions aligned with their region.
Ensuring compliance with regional regulations
Navigating compliance requirements across different regions is a core part of our approach to Klaviyo setup for international brands.
- Consent management - Our team configures sign-up forms, preference centres, and double opt-in flows in line with GDPR, CCPA, and other regulations.
- Data handling best practices - We implement region-specific data retention and privacy measures to align with local laws while maintaining a frictionless user experience.
Optimising send times and engagement across regions
Our approach ensures that email send times, messaging cadence, and promotional strategies align with regional preferences.
- Time zone-based sending - We schedule emails to optimise engagement based on customer time zones.
- Market-specific engagement strategies - Testing different sending cadences helps us refine how often each market prefers to receive emails.
A strategic approach to testing and iteration
Scaling internationally requires ongoing testing and refinement. Tribe’s approach involves continual optimisation to ensure Klaviyo campaigns resonate across markets.
- A/B testing by region - We test variations in subject lines, content, and CTAs to refine messaging based on regional responses.
- Performance tracking and iteration - Our team monitors open rates, click-through rates, and conversions to fine-tune Klaviyo strategies.
By leveraging Shopify’s native functionality and Klaviyo’s advanced segmentation tools, our team ensures international DTC brands achieve a streamlined, scalable, and compliant email marketing setup. If you’re looking to increase revenue with Klaviyo, refine your Klaviyo marketing for DTC brands, optimise Klaviyo flows for DTC brands, or improve Klaviyo template best practice, let’s make it happen.