If you're a Shopify merchant looking to add subscriptions to your store, this guide is for you. We cover everything you need to know about Shopify subscriptions, including an overview of the most popular subscription apps: ReCharge, Bold Subscriptions, and Skio.
For a deep dive into choosing the right subscription platform, see Best Shopify Subscription Apps for DTC Brands.
Understanding Shopify subscriptions
Shopify subscriptions are a powerful tool for direct-to-consumer (DTC) brands, enabling recurring revenue and long-term customer retention. They allow businesses to sell products on a subscription basis, ensuring predictable income and improving customer lifetime value.
For more insights into how subscriptions drive revenue, read The Subscription Business Model Explained.
Shopify Subscription APIs
Shopify has developed Subscription APIs that allow merchants to manage subscription sales directly through Shopify's checkout, eliminating the need for external checkout pages.
- Selling Plan API – Extends Shopify’s merchandising model beyond the standard “buy now” option.
- Subscription Contract API – Enables brands to create and manage recurring orders within Shopify.
- Customer Payment Method API – Stores payment details securely for recurring charges.
These APIs allow subscription apps to integrate seamlessly with Shopify’s ecosystem, ensuring a smoother customer experience.
Introduction to Shopify subscription apps
While Shopify provides basic subscription functionality, dedicated apps offer better automation, customer management, and analytics.
We’ve compared the best Shopify subscription apps in Best Shopify Subscription Apps: ReCharge vs Skio.
ReCharge
ReCharge is a long-standing leader in the Shopify subscription space, offering deep integration with Shopify and robust tools for merchants.
- Shopify Checkout Integration – Supports one-time and subscription purchases in a single checkout.
- Customer Portal – Allows customers to manage subscriptions (pause, swap, or skip deliveries).
- Advanced Analytics – Provides detailed insights into churn, LTV, and subscription performance.
For a detailed breakdown, see Best Shopify Subscription Apps: ReCharge vs Skio.
Bold Subscriptions
Bold Subscriptions offers a flexible subscription model that integrates directly with Shopify's Subscription APIs.
- Seamless Shopify Integration – Works natively within Shopify’s checkout.
- Multiple Subscription Models – Offers recurring payments, build-a-box, and subscription bundles.
- Scalability – Suitable for brands starting with subscriptions and looking to grow.
Skio
Skio is gaining traction as a powerful alternative to ReCharge, particularly for brands wanting easier migration, better user experience, and proactive customer support.
- Simplified Migration – Easier for brands switching from ReCharge or Bold.
- Seamless Customer Portal – Customers can manage subscriptions with fewer clicks.
- One-Price Pricing Model – No confusing tiered plans.
For brands considering migrating to Skio, we cover key considerations in Migrating to Skio from ReCharge.
When to upgrade from Shopify’s default subscription tools
If you’re running a high-volume subscription business, you may outgrow Shopify’s basic subscription API. This is when third-party subscription apps become essential.
- You need deeper customer analytics – Shopify’s native subscription tools lack detailed reporting on churn, LTV, and conversion rates.
- Your subscription model is complex – Custom billing cycles, prepaid plans, and multi-product bundles require advanced features.
- You want better customer experience – Apps like Skio and ReCharge offer better customer portals and automated workflows.
For help deciding when to upgrade, check out Best Shopify Subscription Apps for DTC Brands.
Final thoughts
Shopify’s subscription tools have evolved, offering merchants better integration and checkout experiences. However, for brands scaling their subscription business, apps like ReCharge, Bold, and Skio provide advanced functionality, better automation, and improved customer experience.
Choosing the right subscription app depends on your business model, growth stage, and customer needs.
Need help implementing a subscription strategy for your Shopify store? Get in touch to discuss the best setup for your brand.