Violet Grey
ONE OF
A KIND
We have partnered with Violet Grey since 2018, working across a range of digital channels to enhance their online presence. From Shopify development to CRM optimisation and performance media, we've helped refine their ecommerce experience and drive sales.
Overview
Violet Grey is a seller of luxury garden antiques, with a core market based in London, Europe and the USA. The brand is underpinned by premium photography and a clear visual aesthetic for a highly engaged client base.
Shopify Development
Built on Shopify, the Violet Grey website seamlessly communicates product details - including age, place of origin, and dimensions - supported by exceptional product photography.
UK customers can check out online with dynamic shipping costs based on item size, while EU and US visitors are prompted to request a shipping quote - essential for managing fluctuating international shipping costs.
A clean desktop experience
The desktop menu provides a visually intuitive way to browse product categories. Featured category images, concise descriptions, and item counts offer users ample information upfront, reducing friction and improving navigation.
Sold items and buyer questions
Antiques present a unique ecommerce challenge, with most items being one-of-a-kind. While similar pieces may appear, the charm of antiques lies in their rarity and exclusivity.
Many visitors explore previously sold items to understand trends in styles and eras - a feature that also benefits organic search visibility. Additionally, customers frequently have questions before purchasing, so product pages are designed to make inquiries effortless.
Email and CRM
Violet Grey has cultivated a highly engaged social media audience. We’ve helped leverage this following by delivering targeted advertising and CRM strategies to attract and convert new customers.